Selected Work

Driving product adoption through positioning and launch strategy

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AI Powered-Speaking Partner for Spanish and French Learners

Owned launch strategy and execution for an AI-powered language learning speaking companion, achieving 21%+ product adoption during its Q1 launch.

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Winning Local Market Share for GrubHub

Winning local market share through community-led marketing initiatives.

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Launching Xfinity On Campus Across Boston Universities

Launching Xfinity On Campus through guerrilla marketing across Boston universities.

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Expanding Essentia Water Into the Boston Market

Driving consumer trial and retail visibility for Essentia in the Boston market.

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Launching Numa Aroma: Wellness Brand for Healthcare Professionals

Positioning a wellness brand for high-stress healthcare professionals.

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