Role Product Marketing
Product MyConversationTrainer
Industry EdTech
Launch New AI Product Launch
Focus Go-to-Market Launch Strategy and Execution • Sales Enablement • Product Launch
Outcome 21%+ Q1 Product Adoption

MyConversationTrainer is an AI-powered speaking companion that builds student confidence with unlimited Spanish and French conversation practice in a low-stakes, supportive environment—accessible anytime, from anywhere.

CONTRIBUTION

Owned the GTM launch strategy and execution for new AI product, developing integrated marketing campaigns, customer-facing assets, and sales enablement materials informed by competitive research.

My responsibilities included:

  • Product messaging

  • Marketing Launch Plan

  • Competitive analysis and market research

  • Sales enablement

  • Website and product page development

  • Campaign development and execution

  • Cross-functional collaboration

  • Campaign data analysis

OBJECTIVE

Drive successful market adoption of MyConversationTrainer by developing a differentiated market position, enabling internal teams, and executing a coordinated go-to-market strategy.

CHALLENGE

Launching an AI-powered product into the K12 World Language space required educating the market on a relatively new category while clearly communicating how MyConversationTrainer delivered meaningful learning outcomes beyond traditional simulation methods. Messaging also needed to resonate with multiple stakeholder groups, including faculty, administrators, teachers, and institutional buyers.

STRATEGY

Develop a differentiated market position

Created messaging that emphasized learner confidence, deliberate practice, and real-world communication skills rather than leading with AI and immediate feedback as the primary value proposition.

Build a unified go-to-market strategy

Developed launch messaging, product pages, customer-facing documents, and marketing assets to ensure a consistent customer experience across every touchpoint.

Enable internal teams

Created sales enablement materials, infromational guides, and launch resources that equipped Sales and Customer Success to confidently communicate the product's value.

Align cross-functional teams

Partnered closely with Product, Sales, Design teams, and leadership throughout launch planning to maintain alignment on messaging, priorities, and execution.

THE RESULTS

  • Achieved 21%+ product adoption during the Q1 launch

  • Successfully launched a new AI-powered product into the healthcare education market

  • Established foundational positioning and messaging for an emerging product category

  • Enabled Sales and Customer Success with launch resources and messaging frameworks

  • Executed a coordinated cross-functional go-to-market launch across digital and customer-facing channels

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