Yes — you should share it. But the key is how you frame it, not just whether you post it.

Right now you’re thinking of this as two separate identities:

  • Product Marketing Manager (edtech)

  • Side projects (AI cooking app, other interests)

The stronger move is to connect them under one narrative.

The mistake to avoid

Don’t create a LinkedIn that feels like:

  • random edtech posts

  • random AI project posts

  • occasional reposts

That reads as unfocused.

The positioning that works for you

You’re not:

“a PMM in edtech who sometimes builds things”

You are:

a product marketer who studies how products launch, position, and get adopted — and builds experiments to test those ideas

Now your AI project becomes relevant.

Should you share the AI cooking app?

Yes — but not as:

“look at this app I built”

Share it as:

“I’m exploring how people interact with products in real time”

Tie it back to:

  • user behavior

  • product experience

  • adoption

  • messaging

Now it reinforces your PMM credibility, not distracts from it.

What your content mix should look like

1. Edtech / PMM authority (core)

Examples:

  • why edtech products struggle with positioning

  • insights about K-12 buyers

  • launch strategy observations

This builds your credibility.

2. Build-in-public (your differentiator)

Examples:

  • RUE (AI sous chef)

  • what you’re learning about conversational UX

  • product experiments

This makes you stand out.

3. Light company alignment (keep this minimal)

  • like/repost your company’s content (especially your work)

  • occasional posts if relevant

But don’t overdo it — your LinkedIn shouldn’t feel like a company page.

How often to mix content

Simple ratio:

  • 60% product marketing / edtech insights

  • 30% experiments (RUE, AI, etc.)

  • 10% company-related content

Why this works

Most PMMs do this:

  • talk about frameworks

  • repost marketing content

  • list accomplishments

Very few:

  • build products

  • test ideas

  • document thinking

That’s your edge.

The real advantage you’re sitting on

You’re combining:

  • strategy (PMM)

  • execution (campaigns)

  • experimentation (RUE)

That’s how you move from:

“marketing candidate” → “product-minded operator”

One important boundary

Don’t let your LinkedIn become:

  • a cooking page

  • a random project feed

Always anchor back to:

product thinking, user behavior, or launches

What to do immediately

Post:

  1. Your RUE post (short, curiosity-driven)

  2. One edtech insight post

  3. Another RUE follow-up (what you’re learning)

That sequence creates a coherent narrative.

Bottom line

You don’t need to choose between:

  • edtech PMM

  • personal projects

You need to connect them under a single idea:

understanding how products work, how people use them, and how they succeed.

If you want, I can help you define a 1-line personal positioning statement for your LinkedIn headline that ties all of this together cleanly.